Market Information Service for Horticulture Crops
1.1 Objectives
- To generate information on wholesale prices, arrivals and trends in various markets of the country for important fruits, vegetables & flowers etc and also on retail prices for increased
number of selected markets
- To analyze the trends of arrivals, prices and other related factors of the selected fruit and vegetables such as stock in storage, crop stand etc and generate Market Intelligence Reports
- To establish a nation-wide communication network for speedy collection and dissemination of market information data for its efficient and timely utilization.
- To prepare farmers’ advisory and issue the same for the benefit of producer farmers especially by making use of statistics so generated and collected for optimizing returns to the producers
- To collect and compile horticulture database and strengthen existing system of ‘Crop Estimation Survey-Fruits & Vegetables’ (CES-F&V) as far as possible
- Information dissemination through publicity, advertisements, films, printed literature etc.
- Development of technology packages in electronic form to be shared through IT
1.2 Implementation
Coverage of markets by NHB shall be increased from present 36 fruits and vegetables markets to
50 markets. This would be done by outsourcing existing marketing/professional agencies/ unemployed
Agriculture graduates or recognized/established brokers in Mandi etc. at a fixed monthly remuneration
(including transport) per month as decided by the Board plus actual expenses on transmission of
information to NHB (fax, internet and telephone). The NHB would identify these markets in consultation
with concerned State Govts. An exclusive cell shall be set up at NHB, Gurgaon for on-line receipt, data
entry, analysis, dissemination and web-site management. The work relating to this proposed MIS cell
shall also be undertaken by outsourcing services of selected professional agency. To deal with work of
computerization, development of technology package, data feeding etc, outsourced staff such as Senior
Programmer, Programmer and Data Entry Operators and horticulture assistant may be engaged as per
need at approved rates under TSG component of MIDH. The cell will also be responsible for undertaking
development of technology packages in electronic form and information dissemination through publicity,
printed literature etc. and local advertisements.
1.3 Pattern of assistance:- Project based as per actual cost
